The Great Waddle of Worcester 2024 has officially come to a close. This unique art trail, organised by St. Richard’s Hospice, turned Worcester into an open-air gallery for eight weeks.
We were delighted to have been chosen as the logistics partner to transport the penguin sculptures. Together, we contributed to an event that raised an incredible £330,000 for hospice care!
The art trail featured hand-crafted penguin sculptures, each designed by talented artists from Worcestershire and beyond. Accompanying these were smaller penguins designed by local schools and community groups.
Running from July 22 to September 15, 2024, the trail invited families, residents, and visitors to explore Worcester in a new way. The event aimed to unite the community while raising funds for St. Richard’s Hospice, which provides compassionate care to patients and their families across Worcestershire.
As the official logistics partner, we were tasked with the transportation and placement of these unique sculptures across the city. This was no small feat – each sculpture was a work of art, requiring meticulous care and planning.
Transporting penguin sculptures isn’t your everyday logistics job. From ensuring the sculptures were securely packed to carefully mapping out their placement, every step required precision. We worked closely with the event organisers to ensure that each penguin was delivered on time and in perfect condition.
Families spent their weekends hunting for penguins, while businesses enjoyed increased foot traffic as visitors explored the city. Social media was abuzz with photos and stories shared under the hashtag #WaddleofWorcester.
One of the most memorable aspects of the event was seeing the joy it brought to people of all ages. From children excitedly spotting their favourite penguins to art enthusiasts appreciating the designs, the trail created lasting memories for everyone involved.
As the trail came to an end, a special farewell event allowed residents to bid goodbye to the penguins.
The highlight of the closing chapter was the charity auction. All 40 large penguin sculptures were auctioned off, raising an astounding £330,000 for St. Richard’s Hospice. These funds will directly support the hospice’s mission to provide free care to patients, their loved ones, and those navigating bereavement.
Being part of the Great Waddle of Worcester was an honour for the team at BDL.
We’re immensely proud to have played a role in this incredible event and to have helped raise funds that will make a real difference in people’s lives!
